Use the Job Description as a Sales Tool
A job description is your primary opportunity to attract the attention of candidates.
In many disciplines, like Physical Therapy, candidates are highly sought after and often could literally choose any position that they’d like. When candidates are scarce, the strategy of recruitment must shift from a screen resume framework to a proactive sales approach where the job description is a persuasion tool.
Your job description must do more than disclose the essential functions of the position. View a job description as a sales tool that persuades candidates to join your organization.
Key Thought: Candidates already have a good idea of what work a licensed healthcare professional within their discipline will perform. Use the job description to persuade candidates to come join your team.
June 25th, 2010 at 10:40 am
Just realized that I used a form of the word “persuade” three times in this post. Can you see a common theme?